Why was hu’chu born?
hu'chu was created in 2015 as a stand-up paddleboard and accessories company that is constantly striving to achieve the ideal combination of organically based, compostable, and long-lasting components to be true to the word “sustainable” for your family and ours.
hu’chu does this by making use of traditional fibers like flax and linen to create a bond that is aesthetically natural and beautiful, yet strong and flexible, for long-lasting performance.
hu’chu uses resins that have the highest possible bio content without sacrificing durability or performance. Hu’chu will continue to improve and innovate by refining and updating our production technologies.
hu’chu has worked hard to ensure that we are using as few resources as possible to create our boards, paddles, and accessories, in turn reducing our environmental impact.
Every detail has been thoroughly vetted and researched to ensure that at hu'chu we can be transparent and honest, and offer something that we can all believe in.
We take pride in knowing that while the path that we chose isn’t always easy, we are doing our absolute best to create sustainable, natural, local, and responsible products without compromising.
We believe that by making sustainability our highest goal, we can make a difference in freeing our world of manmade garbage and pollution, and ensure healthy surroundings for everything and everyone in the future.
At the moment we focuse on optimizing our core product, a hollow SUP, made without any foams or artificial fibers. Our boards truly live up to the word "sustainable" and we don't make any compromises in the process of manufacturing them.
Where did the name hu’chu come from?
I am Daniel Roesner, founder and owner of hu'chu Productions UG, and I wanted to share the very personal meaning behind hu'chu. The hu stands for my past and the place I grew up in: Hunsrueck is a low mountain range in Germany where the production of flax, linen, and hemp has a long and historic tradition. The “hu” is a reminder to never forget where I came from and all the knowledge gained from my past. The “chu” represents the second most important place in the world for me. County line north of Malibu is an old-school surf spot, and was the place where I first laid eyes on a surfboard. If moments define who we are, then this was a pinnacle moment where I fell head over heels for the ocean and the art of riding waves. This magical place is now my home break, where I feel welcome. It used to belong to the Chumash Indians, a tribe that populated this strip of coastline up to Paso Robles until the 1700s. The Chumach had a strong spiritual bond with their environment, which can still be felt today. Their impact and views on the environment inspired me to dedicate the second part of the company to them.
